BEFORE WE BEGIN A LOGO DESIGN

There are certain questions we like to ask a client prior to beginning the logo design process. It may seem like a long list but it helps us to know what our client needs and expects from their finished logo/branding. It also helps to clarify our client’s vision for their business branding.

 

YOUR BUSINESS:

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What is the name of your business?

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Describe in one sentence your business/service. (Difficult but vital!)

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If you are not a new business start-up – what are the reasons you want a new logo?

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What are your business short term, medium-term, and long term goals?

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What do you want your new logo to achieve?

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Who are your main competitors and how do you differ from them?

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What do you like or dislike about your competitor’s branding?

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Who are your potential clients?

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Where will your business be publicized?

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YOUR LOGO:

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Do you have a specific idea in mind for your logo?

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Do you want to use existing brand colors or a particular range of colors?

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Are there any colors that you do not want to use?

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Do you have a particular font you would like to use – or ones you definitely do not want to use?

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What words should describe your logo?

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What message or emotion do you want your logo to portray?

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Does your logo have a tag line?

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Is your tag line to appear with your logo on all of your brandings?

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Where will your logo be used  (ie. Internet/print)?

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What logos do you like and why?

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THE PRACTICAL BITS!

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When do you want your logo to be web/print-ready?

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What is your Budget?

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Would you like any additional design services alongside your new logo? (eg. business cards, letterheads & other stationery, social media icons/banners, advertising material, etc.)

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Any other comments?

DOWNLOAD A WORD VERSION OF OUR LOGO DESIGN QUESTIONNAIRE HERE
SEE OUR ORIGINAL LOGO DESIGNS
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