BEFORE WE BEGIN A LOGO DESIGN
There are certain questions we like to ask a client prior to beginning the logo design process. It may seem like a long list but it helps us to know what our client needs and expects from their finished logo/branding. It also helps to clarify our client’s vision for their business branding.
YOUR BUSINESS:
______________________________________________________________________________________
What is the name of your business?
______________________________________________________________________________________
Describe in one sentence your business/service. (Difficult but vital!)
______________________________________________________________________________________
If you are not a new business start-up – what are the reasons you want a new logo?
______________________________________________________________________________________
What are your business short term, medium-term, and long term goals?
______________________________________________________________________________________
What do you want your new logo to achieve?
______________________________________________________________________________________
Who are your main competitors and how do you differ from them?
______________________________________________________________________________________
What do you like or dislike about your competitor’s branding?
______________________________________________________________________________________
Who are your potential clients?
______________________________________________________________________________________
Where will your business be publicized?
______________________________________________________________________________________
YOUR LOGO:
______________________________________________________________________________________
Do you have a specific idea in mind for your logo?
______________________________________________________________________________________
Do you want to use existing brand colors or a particular range of colors?
______________________________________________________________________________________
Are there any colors that you do not want to use?
______________________________________________________________________________________
Do you have a particular font you would like to use – or ones you definitely do not want to use?
______________________________________________________________________________________
What words should describe your logo?
______________________________________________________________________________________
What message or emotion do you want your logo to portray?
______________________________________________________________________________________
Does your logo have a tag line?
______________________________________________________________________________________
Is your tag line to appear with your logo on all of your brandings?
______________________________________________________________________________________
Where will your logo be used (ie. Internet/print)?
______________________________________________________________________________________
What logos do you like and why?
______________________________________________________________________________________
THE PRACTICAL BITS!
______________________________________________________________________________________
When do you want your logo to be web/print-ready?
______________________________________________________________________________________
What is your Budget?
______________________________________________________________________________________
Would you like any additional design services alongside your new logo? (eg. business cards, letterheads & other stationery, social media icons/banners, advertising material, etc.)
______________________________________________________________________________________
Any other comments?